Those are the attributes/uniform names used by the internal [default shader](https://github.com/raysan5/raylib/wiki/raylib-default-shader). It's recommended to use that naming convention also on custom shaders to make sure everything will be automatically setup on `LoadShader()` but some of the default attribute names could re-defined in [config.h](https://github.com/raysan5/raylib/blob/master/src/config.h) in case it was necessary.
Shaders are also directly related to the Material struct: