pkg-config --libs --static raylib and pkg-config --libs raylib
should give the same result if there is no shared raylib installed.

if (${PLATFORM} MATCHES "Desktop")
  target_link_libraries(${RAYLIB}_shared glfw ${GLFW_LIBRARIES})

was never true because PLATFORM STREQUAL "PLATFORM_DESKTOP"...

This fixes #551 and makes the changes suggested in #552 (commited as 965cc8ab)
unnecessary.

If user doesn't build the static library,
`pkg-config --static --libs raylib` should be equivalent to
`pkg-config --libs raylib`.

cmake --build . --target package # or make package if make is used

can now be used to create binary packages for raylib.

AppVeyor and Travis CI are configured to push the artifacts
that result from building git tags to the related Github releases page.

After installation, compiling new programs is possible with
    $ cc game.c `pkg-config --static --libs --cflags raylib`
or
    $ cc game.c `pkg-config --libs --cflags raylib`
depending on configuration

Also adds following configuration options:
- WITH_PIC "Compile static library as position-independent code"
- STATIC_RAYLIB "Build raylib as a static library"
- MACOS_FATLIB  "Build fat library for both i386 and x86_64 on macOS"