cmake --build . --target package # or make package if make is used

can now be used to create binary packages for raylib.

AppVeyor and Travis CI are configured to push the artifacts
that result from building git tags to the related Github releases page.

After installation, compiling new programs is possible with
    $ cc game.c `pkg-config --static --libs --cflags raylib`
or
    $ cc game.c `pkg-config --libs --cflags raylib`
depending on configuration

Also adds following configuration options:
- WITH_PIC "Compile static library as position-independent code"
- STATIC_RAYLIB "Build raylib as a static library"
- MACOS_FATLIB  "Build fat library for both i386 and x86_64 on macOS"

There have been two problems:

* GLFW itself was compiled with the definitions for compiling
_against_ GLFW (fixed by removing requirement for external glfw)

* rglfw.c was being compiled as C code, although it includes
Objective C files.

This _might_ break the Windows build, needs to be checked.

Fixes #391, but as noted I'd prefer though a separate source directory
and build script for GLFW.

Also adds commented-out deployment on tag specification
(push build artifacts to Github releases page).