cmake --build . --target package # or make package if make is used

can now be used to create binary packages for raylib.

AppVeyor and Travis CI are configured to push the artifacts
that result from building git tags to the related Github releases page.

After installation, compiling new programs is possible with
    $ cc game.c `pkg-config --static --libs --cflags raylib`
or
    $ cc game.c `pkg-config --libs --cflags raylib`
depending on configuration

Also adds following configuration options:
- WITH_PIC "Compile static library as position-independent code"
- STATIC_RAYLIB "Build raylib as a static library"
- MACOS_FATLIB  "Build fat library for both i386 and x86_64 on macOS"

We already have automatic Linux and macOS build via Travis CI.
This adds the same for Windows x86 and x86_64 with both
Microsoft Visual Studio 2015 as well as MinGW-w64.